We believe in businesses where you engage in creative thinking, and where you form some of your deepest relationships. If it isn’t about the production of the human spirit, we are in big trouble.

Who we are

Anita Roddick

These inspiring words from Dame Anita Roddick, founder of The Body Shop and human rights activist and environmental campaigner, embody the beauty of the collaboration between Oman’s National Marketing & Trading Co.LLC and The Body Shop International plc.

Thrilled to be the sole representative of a globally recognized brand, our company National Marketing & Trading Co.LLC (NMTC) is the exclusive agent for The Body Shop International plc in the Sultanate of Oman. Founded in 1976 as a small business providing natural hair and skin care products, today we are a prominent and trusted global beauty brand which focuses on accentuating the innate beauty of people. The Body Shop revolutionized the cosmetic industry by introducing concepts of natural simplicity, eco-friendly packaging, innovative cosmetic design and development and promoted ethical consumerism. After being acquired by L’Oréal in 2006, we are in the process of further scaling up our vision.

What we offer

Established in 1995 in Oman, we deliver the international prestige of The Body Shop to our valued customers through a perfect balance of traditional culture and cosmetic product innovation. Our commitment to excellence found expression when The Body Shop (Oman) won laurels on being awarded recognition by The Body Shop International plc, UK, as the country with the “Best Growth” across small and medium operations across the globe.

Holding strong to Omani values in social responsibility, the vast majority of our specialized beauty consultants are members of the local community, trained and mentored by international professionals to meet The Body Shop standards and requirements. Extensive training on skin-care, make-up and other product related aspects are given to our Omani staff and currently all of our shops have Omani sales attendants. Our The Body Shop operations are presently spearheaded by an Omani who joined us 21 years ago as a salesgirl!

In addition, our company goes above and beyond to promote our values in social responsibility by actively participating in various Ministry of Health programs dedicated to women and children. These programs allow our specialized consultants to interactively promote the importance of skin-care and other health, wellness and beauty concepts. We are also extremely active members in supporting the various causes of DAR AL ATA’A, the leading local charitable organization in Oman.


Our brand is world renowned as a provider of unique, natural and ethically manufactured beauty and care products, and it possesses more than 3000 stores in over 60 countries across the globe. Our company National Marketing & Trading Co. is proud to currently present 10 The Body Shop outlets across prime locations in Oman at Muscat, Sohar and Salalah. Ever since the Assarain Group took over the reins of managing the Omani operations of The Body Shop, we continue to further the legacy of beauty.

National Marketing & Trading Co. LLC

PO BOX 1475, PC 112, RUWI